Gatwick Airport needed government approval for its £2.2 billion Northern Runway expansion project. MessageSpace planned and executed a targeted media campaign to build stakeholder support, strategically timed to coincide with fundamental phases of the government approval process.

Results:

•  Over five million impressions delivered to target stakeholders and decision-makers through programmatic data targeting
• The campaign was also delivered on politically influential sites including the NewStatesman and LabourList
• Exceeded industry benchmark click-though-rates, reaching impressive highs of 0.94%
• Achieved  ultimate success with Gatwick being granted government approval  for the Northern Runway Project

Gatwick’s runway success demonstrated how MessageSpace  were able to effectively execute a campaign  that heavily emphasised the importance of aligning precise political audience targeting with strategic timing  around criticall decision points.