Deliveroo
Putting Deliveroo's 2024 Impact Report in front of Westminster
Deliveroo wanted its 2024 Impact Report in front of the people who shape policy. The brief was to reach a high-value Westminster audience, the MPs, peers, advisers and political journalists who set the agenda, along with the wider politically engaged readers who follow them, and point them towards the report.
MessageSpace planned and executed one campaign across four titles, pairing broad display reach with a high-engagement newsletter, placed where a hard-to-reach political audience already pays attention. Activity ran across LabourList, PoliticsHome, New Statesman and Guido Fawkes, the titles Westminster reads daily.
Display banners across premium political inventory built broad awareness among an influential readership, while a high-engagement newsletter placement on LabourList reached the most influential political readers directly in their inbox. Every element was planned, bought and optimised end to end by MessageSpace across the flight.
Key Results
- 1.06% newsletter click-through rate, more than ten times the display average
- 563,661 impressions delivered across LabourList, PoliticsHome, New Statesman and Guido Fawkes
- 39.65% newsletter open rate against an engaged political list
- 1,428 total clicks across combined titles
- 0.25% total blended display CTR across premium political inventory