Airbnb
High impact OOH greeting Labour conference delegates with the Best of British Fund
Airbnb wanted to show how its guests support local places like Oldham, home to Northern Roots, one of the UK's largest urban farms and eco-parks. The brief was to build backing for Airbnb among MPs, ministers and delegates throughout Labour conference week.
MessageSpace delivered one campaign across national news sites and the streets of Liverpool, timed to go live just as the Labour conference got under way. Display on The Guardian, the standout title, delivered two thirds of all impressions and the bulk of total clicks, while banners on The Times added further reach among the daily Westminster readership.
Out of Home screens at Liverpool Lime Street caught MPs, ministers, staff and delegates the moment they stepped off the train, and large format Adshel Live roadside screens kept Airbnb visible across the city all week. Every element was planned, bought and optimised end to end by MessageSpace across the flight.
Key Results
- 816,713 Out of Home impacts across Liverpool
- 175,831 total digital impressions
- 176 total clicks across combined titles
- 0.13% CTR on The Guardian