Arqiva
Making the case in Westminster for protecting free to air television
Arqiva wanted to keep Save Free TV on the agenda in Parliament and persuade MPs to protect free to air television. The brief was to reach the people who decide its future, MPs, parliamentary staff and special advisers, and keep it visible across Westminster throughout the flight.
MessageSpace delivered one integrated campaign across four formats, reaching the Westminster audience online, in print and on the street. Programmatic display delivered close to fourteen million impressions across national and regional political and news titles, while homepage takeovers gave Arqiva full page ownership on political titles including the New Statesman, front and centre on the day.
A Westminster AdVan with double sided large format panels toured Parliament and Whitehall with 100% share of voice, seen by MPs such as David Mundell and Sarah Champion, amongst others. A full page in the New Statesman print edition reached paying subscribers and decision makers right across Westminster. Every element was planned, bought and optimised end to end by MessageSpace across the flight.
Key Results
- 14,194,048 total impressions across titles
- 61,140 total clicks across combined titles
- 0.43% blended display CTR
- 100% AdVan share of voice