Amnesty International needed to raise urgent awareness about potential human rights violations in the Rwanda Bill among key political decision-makers and influencers across Westminster. MessageSpace developed a campaign that would drive engagement from the highest levels of British politics with exclusive ad placements to raise awareness across the political spectrum. 

Results: 

• Delivered brand partnerships across influential varying sites such as LabourList and ConservativeHome
• Exclusive ad placements across Westminster Tube Station, ensuring Amnesty’s message was directly viewed by policymakers, MPs and key stakeholders
• Successfully executed an effective campaign that exceeded benchmark CTR rates of up to 0.17%
• Widespread criticism from MPs and charities quickly emerged, and the Rwanda Bill was eventually scrapped

By focusing on and prioritising exclusive placements which had impactful strategic effect, MessageSpace created a highly efficient campaign that contributed to meaningful policy change.