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Amnesty International
Human Rights Are The Answer
Amnesty International needed to raise urgent awareness about potential human rights violations in the Rwanda Bill among key political decision-makers and influencers across Westminster. MessageSpace developed a campaign that would drive engagement from the highest levels of British politics with exclusive ad placements to raise awareness across the political spectrum.
Key Results
- Delivered brand partnerships across influential varying sites such as LabourList and ConservativeHome
- Exclusive ad placements across Westminster Tube Station, ensuring Amnesty's message was directly viewed by policymakers, MPs and key stakeholders
- Successfully executed an effective campaign that exceeded benchmark CTR rates of up to 0.17%
- Widespread criticism from MPs and charities quickly emerged, and the Rwanda Bill was eventually scrapped