MessageSpace campaign wins PRCA Award

At last week's PRCA UK Awards, the "Face Forward" campaign from the ABI & PLSA was awarded "Best Digital Marketing Campaign".

The 2024 "Face Forward" campaign was created with reality TV star Gemma Collins as its face, transforming pension engagement from a chore into an accessible conversation using the tagline "For the future you".

MessageSpace was the digital media buying agency for programmatic display, video and digital out-of-home formats, with our media strategy reaching 28.4 million individuals in the UK (40% of the population) and driving over 116,000 visits to the campaign website with just a two-month campaign.

87% of those who recalled the campaign took real-world action, from checking their pension balance, to using an online tracing tool or increasing their contributions.

It is fantastic to see our work getting industry recognition. We don't rely on vanity metrics – at MessageSpace we work with global brands to shape policy, engage opinion-formers and inspire investors with media that drives action.

Campaign creative concept, social and organic PR was executed by our partners at Third City.

Contact us today to start using advertising as a tool to drive real-world change.