MessageSpace and 5654 & Co. have produced one of the most comprehensive public studies of MP media habits, which unveils a significant transformation in media consumption, highlighting a decisive move towards social media and digital news platforms. 

The report found the rise of digital platforms and social media has fundamentally reshaped the way politicians engage with media, business and the general public.

Sam Cooper, Managing Director at MessageSpace said: 

“Our research shows that today’s MPs exist in isolated media echo chambers. Where MPs choose to get their information varies dramatically by party affiliation, and so it’s vital that organisations looking to effectively communicate with Westminster today have a nuanced understanding of where and how politicians are getting their news. In an ever-noisier digital information environment, specialist insider media channels are attracting large and loyal parliamentary followings, making them an effective, hyper-targeted media channel for campaigners looking to communicate with the people who run the country.”