TikTok needed to communicate their £10 billion European data security investment to UK political stakeholders amid increasing regulatory scrutiny around data privacy. MessageSpace designed a campaign that would drive engagement from the highest levels of British politics with high-impact advertising campaigns featured in influential political and news media titles.

Results:

• Secured brand partnerships with leading press titles including The Financial Times, MailOnline and Telegraph
• Over 10 million digital impressions delivered to targeted political audiences and achieved CTR  rate highs of 1.44%
• Multiple premium print placements in editions of The Times and The Spectator , with around 400,000 copies delivered
• Drove a 60% message recall amongst political audiences according to YouGov data
• Used MessageSpace programmatic data targeting to ensure minimal wastage, showing ads only to the most engaged political audiences online

TikTok’s campaign with MessageSpace demonstrated that effective political communication requires both context and precision, which resulted in a highly memorable and impactful  campaign amongst key decision-makers.