Piraeus Bank
Positioning Greece's recovery model as a blueprint for European defence financing
Piraeus Bank sought to establish thought leadership on European defence financing by highlighting Greece's successful economic recovery as a model for funding Europe's growing security needs. With war on Europe's eastern flank and instability to the south forcing governments to promise more military capacity, Piraeus Bank's CEO Christos Megalou authored a promoted opinion piece arguing that pledges alone don't build factories – Europe needs financing that turns commitments into production.
MessageSpace partnered with Euractiv to publish and promote the opinion piece "Greece's Recovery Playbook Could Help Fund Europe's Defence" across their platform. The campaign leveraged Euractiv's homepage, Defence Hub, and Opinion section, combined with strategic social media promotion and targeted banner advertising to maximise visibility among European policymakers and decision-makers.
Key Results
- 254,088 total impressions across homepage, policy hub, opinion section, and social media
- 6,550 total page views and social media engagements
- 220,376 social media impressions with 5,317 engagements
- 22,841 banner ad impressions driving awareness of the op-ed
- Featured on Euractiv homepage on day of publication for maximum visibility
- Prominent brand visibility with Piraeus logo displayed as supporter throughout