Whitehall's Review of Electricity Market Arrangements (REMA) was one of the most significant policy debates in the first half of 2025. Fairer Energy Future, a coalition of energy organisations, were concerned that zonal energy pricing would create different electricity prices in different regions, leading to higher bills for the poorest in society.
MessageSpace partnered with Fairer Energy Future to deliver a targeted paid media campaign that made their message unmissable to those in DESNZ and No.10, and helped to ensure their preferred policy outcome was realised.
Key Results
Campaign placed across LabourList and New Statesman
Cross-media placements during crucial parliamentary discussions
Exceeded industry benchmark click-through rates, reaching 0.66%
Secured cover wrap and full page print Op-Ed in New Statesman
Successfully influenced outcome: UK government declared it will not introduce zonal electricity pricing
