EDF

EDF sought to drive engagement from key government decision-makers and secure approval to advance the Sizewell C nuclear power project – a cornerstone of the UK's future energy security and net zero ambitions. With nuclear power offering reliable, low-carbon electricity generation, gaining policy backing was essential for the project's progression through complex regulatory and planning processes.

MessageSpace delivered a strategic digital advertising campaign that amplified Sizewell C's potential by targeting government decision-makers through their favoured political publications and major news outlets. The campaign highlighted the project's national importance, from energy independence to job creation, ensuring EDF's message reached the stakeholders with influence over energy policy and infrastructure investment.

The campaign successfully positioned Sizewell C as a critical national infrastructure project, contributing to significant regulatory and government milestones that secured the project's future.