Centrica
Championing long-term UK energy security through Rough gas storage
Centrica sought to position the Rough gas storage facility as essential infrastructure for the UK's long-term energy security. With energy policy high on the government agenda, the campaign needed to reach political decision-makers across all parties to build support for securing another forty years of energy resilience through strategic gas storage.
MessageSpace delivered a precision-targeted campaign from 17-30 June 2025, reaching government decision-makers and stakeholders through their favourite political publications. Using compelling creative messaging around energy security, the campaign achieved visibility across high-impact sites including Guido Fawkes, LabourList, New Statesman, and Politico.
The multi-channel approach combined display advertising with strategic newsletter placements, ensuring Centrica's energy security message reached stakeholders with influence over infrastructure and energy policy decisions.
Key Results
- 345,474 total impressions delivered across display and newsletter channels
- 236 total clicks driving engagement with Centrica's energy messaging
- Strategic placements across Conservative Home, LabourList, New Statesman, and Politico ensured cross-party reach