By May 2024, UK cardiac waiting lists reached unprecedented levels, creating a critical public health issue due to the time-sensitive nature of heart disease. BHF partnered with MessageSpace to develop a targeted digital campaign to raise awareness among political decision-makers, generate signatures for their government petition and boost their national press campaign.

Results:

• The campaign was delivered across influential political platforms including LabourList, ConservativeHome, The Spectator and Guido Fawkes – making sure BHF’s message was engaging policymakers across party lines
• Reached over 500,000 politically engaged users
• Drove exceptional click-through rates, exceeding benchmark rates and achieving up to 0.38%
• Generated nearly 50,000 petition signatures
• Significantly increased awareness among key decision-makers

The campaign MessageSpace created demonstrated how targeted digital strategies effectively amplify  advocacy efforts and drove tangible results for BHF’s initiatives.