We all laughed at that guy posting his daily routine on LinkedIn, up at 4 a.m. for an ice bath before moisturising his face with a banana skin. It went viral and raised his profile. Maybe not in a good way.
Lately we have noticed a lot of communications professionals likewise using LinkedIn to tell their network what they are doing, to share their client’s message to their colleagues or just basically brag to their boss.
The business pages of The Times last week were scathing about the use of LinkedIn by business people. Are we past peak LinkedIn?The truth is LinkedIn is really a social media echo-chamber, it is a hall of mirrors with people seeing reflections to and from their network. It does not push out a message to an audience to which they have no links, it doesn’t project their client’s message to the wider audience that their client wants to reach.
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You can even boast about it on LinkedIn afterwards.