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About MessageSpace MessageSpace is a political advertising and media company. We operate a digital advertising network encompassing the most influential politics & current affairs websites in the UK alongside a full-service media agency for political and policy advertisers. We provide specialist political media services and consultancy to our clients. We help them to design and …

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The new old media

Without checking, what is the most popular political website in the USA?* For the last decade or so when media, public affairs and comms pros have talked about using digital in their campaigns they have really meant spending money with the de facto ‘front pages of the internet’: Facebook and Twitter. Now, the social media dominated …

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We looked into how many MPs follow major insider politics channels on Twitter.

Something interesting happened when we looked into which news outlets MPs choose to follow on their personal Twitter accounts. Everyone knows that the day-to-day business of political debate is handled on Twitter. So examining which news brands MPs follow is indicative of their revealed preferences for providers of real-time news, gossip and analysis. In other …

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How we helped Liz Truss win.

Team Liz chose MessageSpace advertising. Now it’s your turn. We have been delighted to work with Team Liz throughout the Tory leadership race to deliver highly targeted digital advertising placements on influential titles including ConservativeHome, Guido Fawkes and The Spectator. The campaign offers a perfect case study for the effectiveness of our platforms when targeting the …

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Case Study: Entain Group

The Brief Spring 2022 sees the expected publication of the long-awaited gambling review by the UK government. As one of Britain’s largest gaming firms it is vital that key decision makers in Westminster are aware of Entain’s position on key policy matters related to the review before making any decisions that could negatively impact the …

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Political engagement: make use of MPs’ favourite websites

In recent years spending on native advertising formats grew to 41% of UK marketing spend. Native ads take the form of sponsored content, and are presented in the style of the publication; benefiting and drawing authority from its influence and status. From non-profits to FTSE 100 firms, there has been a growing trend in the use of paid …

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MessageSpace: Political Advertising

In the modern political and public affairs landscape, digital advertising must form a key cornerstone of campaigns in order to engage key players at every opportunity and across multiple touchpoints; positioning clients to ensure their messages are communicated effectively to influence government decision-making. MessageSpace are experts in digital advertising in the political space across all …

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COP26 Brand Partnerships: Communicate with political leaders

COP26 is the biggest Climate Change event this decade. The world’s leaders will gather this November in Glasgow for the UN Climate Change Conference. As a MessageSpace subscriber, you will already know that COP is an unprecedented opportunity for UK public affairs campaigners to reach policy makers and stakeholders, and to showcase how businesses and …

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