In January 2024, the Labour Party launched a new attack ad campaign against then PM Rishi Sunak.
The ad claimed that the Conservative government had left working people with a “raw deal” thanks to his stealth tax rises.
Guerilla Media Buying
MessageSpace were engaged by Labour to ensure the campaign delivered maximum impact amongst conservative voting audiences, as well as to win coverage in the press, amplifying the campaign nationwide.
MessageSpace leveraged our first-party political audience data to target conservative audiences online, and delivered flagship placements of the campaign across key conservative supporting websites including ‘Tory Bible’ ConservativeHome.
Driving results
- MessageSpace audience data delivered guerilla placements across conservative media.
- Drove a media frenzy, with the campaign retweeted thousands of times.
- Secured coverage in national press.
- 150,000+ impressions amongst key target audiences.
- 2,000+ unique users driven to Labour camapign webpages.