In May 2024, the heart care waiting list in England had risen to a record high. NHS figures showed that there were 414,596 pople awaiting cardiac care at the end of March 2024.
MessageSpace worked with The British Heart Foundation to activate a digital ad campaign targeting both government and oppostion stakeholders using our political data targeting technology.
The approach
Using MessageSpace’s proprietary political audience data, BHF’s “Heart Care Crisis” ad creative was delivered at the right frequency, and in the right contextual environments to over 500,000 unique stakeholders.
- Reached half a million users.
- Supported national press campaign.
- Drove benchmark exceeding click rates to BHF webpages.