Case Studies

Scottish and Southern Energy

Turbocharging Homegrown Energy

Scottish and Southern Energy (SSE) made a substantial £20 billion commitment to developing home-grown energy infrastructure in the UK. SSE  partnered with MessageSpace to create a strategic digital campaign across high-impact platforms to maximise visibility and awareness during the 2024 general election period.

Results:

  • Executed brand partnerships with leading press titles including The Guardian, New Statesman and LabourList
  • Over 900,000 digital impressions were delivered and successfully achieved a  0.1% CTR rate across all sites
  • The campaign actively supported the narrative around Great British Energy during the General Election period
  • Demonstrated SSE’s commitment to sustainable infrastructure and job creation, and solidified their thought leadership on the matter
The campaign illustrated the effectiveness of targeted partnerships with politically influential publications during key policy discussions. The strategic timing around the general election allowed  SSE to be part of important national conversations about security and sustainability.
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