Flutter
Showcasing corporate responsibility and community impact to political decision-makers during party conference season
Flutter needed to demonstrate its commitment to grassroots sport and public health initiatives to Westminster’s key influencers during the 2025 party conference season. The campaign showcased two major corporate partnerships: Cash4Clubs, supporting local football clubs across the UK, and the Sky Bet x British Heart Foundation partnership training over 300,000 people in CPR while donating £3 million to life-saving heart health initiatives.
MessageSpace delivered a strategic two-burst campaign combining premium print advertising in The Spectator with high-impact digital placements across Westminster’s favourite political news sites, timed to maximise visibility during peak party conference activity.
Delivery Insights:
- Delivered 6.3M digital impressions across Guido Fawkes, The Spectator, and LabourList throughout the conference season, driving 3,463 high-value clicks
- Burst 1 (Cash4Clubs): Achieved 3.3M impressions and 2,010 clicks, highlighting Flutter’s grassroots football investment
- Burst 2 (Sky Bet x BHF): Delivered 3M impressions and 1,453 clicks, showcasing public health partnership impact
- Secured 2 full-page premium print placements in The Spectator magazine for Sky Bet x BHF campaign, reaching politically influential readership
- Digital advertising on The Spectator achieved standout – nearly double the campaign average
- Activated newsletter sponsorship across political titles, achieving 43.96% average open rate
- Multi-burst approach ensured sustained visibility throughout conference season, positioning Flutter as a responsible corporate partner driving community benefit.