# MessageSpace

> MessageSpace is the UK's leading media buying agency specialising in political influence, financial services and reputation campaigns.

## Overview

MessageSpace is a team of political and financial insiders who use advertising to drive real-world change. We help brands shape government policy, engage opinion-formers and inspire investors with media that drives action.

## Core Services

### Political Advertising
We help organisations influence policy and engage with politicians, civil servants, and political stakeholders across Westminster, Whitehall, Brussels and beyond. Our political advertising campaigns reach decision-makers where they consume news and information.

MessageSpace is the agency where serious brands come to influence serious decisions. We don't chase metrics, we change outcomes.

Our exclusive research "Influence & Information: Media Habits of Westminster" reveals how MPs consume media and get information. We understand the channels that matter most to Westminster's key decision-makers.

**Political Advertising Services:**
- Policy Influence: Ad campaigns that shape legislation. We place your message directly in front of the people who write, debate and vote on policy - from backbenchers to cabinet ministers, with media buying timed to legislative moments
- Westminster Expertise: We know what decision-makers read. With exclusive access to the UK's most influential political publishers, we place advertising where Westminster is already paying attention, with data-driven targeting and cross-party reach
- Measurable Outcomes: Every campaign is built around clear objectives and reported against meaningful KPIs, going beyond impressions to measure engagement, sentiment shift and real-world policy impact

### Financial Services Advertising
We specialise in reaching investors, analysts, fund managers and financial decision-makers through premium financial media. Our campaigns drive investor relations, corporate reputation and financial services marketing objectives.

MessageSpace specialises in the art of reaching hard-to-target audiences in highly-regulated environments. We help financial services brands from specialised funds to high-street banks to run paid media campaigns that cut-through and inspire action.

**Financial Advertising Services:**
- Premium Placements: Your message deserves a premium context. We secure exclusive positions in the UK's most trusted financial publications and specialist investment titles, where investors, analysts and regulators are already engaged
- Data-Driven Precision: First-party data meets contextual intelligence. We combine publisher first-party data with contextual targeting to reach institutional investors, wealth managers and retail customers with audience segmentation tailored to financial services
- Full-Service Delivery: Strategy to reporting, one point of contact. Your campaign is managed by experienced financial media planners from brief to wrap, with detailed performance reporting that proves ROI

## Our Approach

Strategy first. We don't just buy media. We build strategy based on deep understanding of political and financial audiences. Every brief starts with insight: who you need to reach, where they pay attention, and what will make them act.

- 20+ years in specialist media
- Direct access to the UK's most influential publishers
- Trusted by leading political parties and financial institutions

## What We Do

Full-service media, specialist expertise:

- Media Strategy: We define where your budget works hardest. Audience profiling, channel mix, competitive analysis and a clear rationale before a single pound is spent
- Media Planning & Buying: Precision access to national news, specialist political and financial titles, programmatic, social, OOH and connected TV, negotiated and placed by experts
- Campaign Management & Delivery: End-to-end execution. We manage every channel, every format, every deadline, so your campaign launches on time and on brief
- Insights & Reporting: Real-time dashboards and post-campaign analysis that go beyond impressions. We tell you what worked, what didn't, and what to do next

## Media Capabilities

Every channel, every format - planned and bought by specialists who understand your audience.

- National News Media: Build credibility with influential professionals and stakeholders in brand-enhancing environments
- Specialist Political and Financial Publishers: Reach political and financial decision-makers and thought-leaders through trusted insider channels
- Data-Driven Social: Impact the daily conversation of audiences with authority
- Programmatic Advertising: Algorithmically deliver ads to powerful audiences at scale, anywhere online
- Targeted Out-of-Home: High-impact visibility in the physical spaces elite audiences inhabit
- Video and Connected TV: Engage audiences at their most receptive, across online and connected TV channels

## Notable Clients

Airbnb, Amnesty International, Aviva, British Horseracing Authority, British Soft Drinks Association, Centrica, Coca-Cola, Conservative Party, Drax, EDF Energy, Electrical Safety First, Fairer Energy Future, Flutter Entertainment, Gatwick Airport, Greenpeace, Janus Henderson, Japan Tobacco International, Labour Party, Lime, Lloyds Bank, Piraeus Bank, Skipton Group, SSE, TikTok, Visa

## Latest News

### [New Research Reveals How MPs Really Consume Media in 2026](https://messagespace.co.uk/news/influence-information-2026-how-mps-consume-media)
Our latest research, "Influence & Information: Media Habits of Westminster," reveals how MPs, advisers and civil servants actually consume media in 2026. The findings show which channels, formats and publications have the most impact on political decision-makers, providing essential intelligence for anyone looking to influence Westminster.

### [What's Working in Political Advertising Right Now](https://messagespace.co.uk/news/whats-working-political-advertising-2026)
Political advertising has changed considerably over the past few years. The organisations getting the best results in 2026 aren't necessarily those with the biggest budgets, they're the ones being more deliberate about format, placement and creative. High-impact display advertising in trusted environments should always be the foundation of any political advertising campaign. MPs and advisers are actively engaging with credible news sources they trust. A well-placed ad in that context delivers precision and mindset that social media simply cannot replace. Native and sponsored content builds the credibility that display alone cannot. Pairing a clear policy message with the right editorial environment drives meaningfully stronger recall, particularly among the advisers and Select Committee staff actively seeking to understand an issue. Out-of-Home around Westminster is powerful and often an underused complement to digital. Targeted billboards, tube stations and print placements add presence and scale, particularly for reputation campaigns where being seen matters as much as being clicked. None of this requires a large campaign. Some of the most effective work we do is tightly scoped and precisely placed.

### [Spring Forecast 2026: Your Window to Influence Westminster](https://messagespace.co.uk/news/spring-forecast-2026-political-advertising)
The Chancellor will deliver her Spring Forecast on Tuesday 3rd March. There are just four weeks remaining to take advantage of this set-piece parliamentary event and advertise to MPs, policy-makers and key opinion formers in British politics. If you have an issue, a campaign or a message that needs to be heard by those in the corridors of power, contact MessageSpace to start work with Westminster's leading advertising and media planning agency.

### [New Year Update: Reaching Decision-Makers in 2026](https://messagespace.co.uk/news/2026-new-year-update)
As 2026 gets underway, we reflect on our work helping clients reach policymakers, regulators and financial decision-makers with targeted advertising and media.

### [MessageSpace Campaign Wins PRCA Award](https://messagespace.co.uk/news/messagespace-campaign-wins-prca-award)
The "Face Forward" campaign from the ABI and PLSA was awarded "Best Digital Marketing Campaign" at the PRCA UK Awards.

### [How to Influence the Budget](https://messagespace.co.uk/news/need-to-influence-the-budget-next-month)
Time is running out. The Budget is only weeks away. MessageSpace can guarantee your message reaches the Chancellor and decision-makers.

### [Struggling to Land Your PR Pitches?](https://messagespace.co.uk/news/struggling-to-land-your-pr-pitches)
In a hyper-competitive media landscape, traditional PR is struggling. Discover how paid media guarantees visibility and impact for your political campaigns.

## Case Studies

### [Piraeus Bank - European Defence Financing](https://messagespace.co.uk/case-studies/piraeus-defence)
Piraeus Bank sought to establish thought leadership on European defence financing by highlighting Greece's successful economic recovery as a model for funding Europe's growing security needs. MessageSpace partnered with Euractiv to publish and promote an opinion piece reaching 254,088 impressions with 6,550 total page views and engagements.

### [British Horseracing Authority - Axe The Racing Tax](https://messagespace.co.uk/case-studies/bha-axe-the-racing-tax)
The BHA launched the #AxeTheRacingTax campaign to prevent the UK Government from increasing the tax on online horserace betting. MessageSpace delivered 2.5 million impressions. Key policy win: The government exempted betting on British horse racing from planned tax increases.

### [Airbnb Best of British Fund](https://messagespace.co.uk/case-studies/airbnb-best-of-british)
Campaign driving awareness for Airbnb's £1 million grant scheme to boost the UK's hospitality sector. Generated over 6 million impressions, 8,118 ad clicks, and received over 2,000 sign-ups from UK tourism businesses.

### [British Soft Drinks Association - Sugar Tax](https://messagespace.co.uk/case-studies/bsda-sugar-tax)
BSDA faced Treasury proposals to lower the Soft Drinks Industry Levy threshold. Key policy win: Sugar tax threshold set at 4.5g per 100ml instead of 4g, protecting industry from £1bn additional cost.

### [Flutter Entertainment](https://messagespace.co.uk/case-studies/flutter)
Showcasing corporate responsibility during party conference season with Cash4Clubs and Sky Bet x British Heart Foundation partnerships. Delivered 6.3M digital impressions and 3,463 clicks with premium print placements in The Spectator.

### [Pay Your Pension Some Attention](https://messagespace.co.uk/case-studies/pension-attention)
The ABI and PLSA Face Forward campaign with Gemma Collins inspiring pension engagement. Achieved 198.7 million paid media impressions, 3.9 million employees inspired to engage with their pension. Winner of PRCA Best Digital Marketing Campaign Award.

### [Skipton Group - Home Affordability](https://messagespace.co.uk/case-studies/skipton-group)
Precision-targeted campaign for Skipton's Home Affordability Index reaching business, finance and political leaders. Over 5 million impressions with 0.44% CTR. CEO secured meeting with Chancellor of the Exchequer.

### [Japan Tobacco International](https://messagespace.co.uk/case-studies/jti)
Multichannel campaign exposing the impacts of illicit tobacco trade. Delivered 1.7M impressions across political titles with OOH ads in Westminster Tube and 21,773 total visits to campaign microsite.

### [Fairer Energy Future - Zonal Energy Pricing](https://messagespace.co.uk/case-studies/fairer-energy-future)
Campaign opposing zonal energy pricing during REMA review. Successfully influenced outcome: UK government declared it will not introduce zonal electricity pricing.

### [Electrical Safety First](https://messagespace.co.uk/case-studies/electrical-safety-first)
Building regulatory momentum in Parliament for stronger electrical safety regulations, targeting MPs, peers, and policy advisors during critical parliamentary sessions.

### [EDF Sizewell C Campaign](https://messagespace.co.uk/case-studies/edf-sizewell-c)
Political advertising campaign supporting EDF's Sizewell C nuclear power station project, engaging policymakers and building public support for new nuclear energy infrastructure. Over 6 million impressions delivered. Development Consent Order granted July 2022, Nuclear site licence granted May 2024.

### [Drax BECCS Campaign](https://messagespace.co.uk/case-studies/drax-beccs)
Reputation and policy campaign for Drax Group's Bioenergy with Carbon Capture and Storage technology. UK government classified BECCS as 'negative emissions' technology in Q4 2023. Labour government voted to extend subsidies to Drax until 2031.

### [Centrica Energy Storage](https://messagespace.co.uk/case-studies/centrica-energy-storage)
Championing long-term UK energy security through Rough gas storage facility. 345,474 impressions with strategic placements across Conservative Home, LabourList, New Statesman, and Politico.

### [British Heart Foundation](https://messagespace.co.uk/case-studies/british-heart-foundation)
The British Heart Foundation needed to raise awareness of the heart care crisis affecting millions across the UK, targeting political decision-makers to drive policy change.

### [Airbnb - Simple Rules for Short-Term Lets](https://messagespace.co.uk/case-studies/airbnb)
Airbnb faced a critical information gap among policymakers developing regulations for short-term rentals. Over 5 million impressions delivered, with policy asks incorporated into the Short-term Let Accommodation Bill.

### [Amnesty International](https://messagespace.co.uk/case-studies/amnesty-international)
Amnesty International raised awareness about potential human rights violations in the Rwanda Bill among key political decision-makers across Westminster.

### [TikTok - Digital Safety](https://messagespace.co.uk/case-studies/tiktok)
TikTok engaged political stakeholders on digital safety and platform responsibility, demonstrating their commitment to user protection.

### [Gatwick Airport - Northern Runway](https://messagespace.co.uk/case-studies/gatwick)
Gatwick Airport built support for their Northern Runway development plans among political decision-makers and local stakeholders.

### [SSE - Homegrown Energy](https://messagespace.co.uk/case-studies/sse)
SSE positioned themselves as a leader in the UK's transition to homegrown clean energy, engaging political decision-makers on domestic energy security.

## Expertise

### Political Expertise
We understand Westminster, Whitehall and Brussels. Our team includes former political advisers, journalists and public affairs professionals who know how to reach and influence political audiences.

### Financial Expertise
We specialise in reaching the City of London, institutional investors and retail shareholders. Our campaigns support IPOs, M&A communications, investor relations and financial services marketing.

### Media Expertise
We have exclusive relationships with premium publishers and access to inventory that other agencies cannot reach. Our programmatic capabilities enable precision targeting at scale.

## Contact

- Website: https://messagespace.co.uk
- Email: hello@messagespace.co.uk
- Address: Spaces, 25 Wilton Road, Westminster, London, SW1V 1LW

## Company Information

MessageSpace is the trading name for M Payments Limited, company number 07997227, incorporated on 20 March 2012 and registered in England and Wales.
VAT Number: 131890420