Something interesting happened when we looked into which news outlets MPs choose to follow on their personal Twitter accounts.
Everyone knows that the day-to-day business of political debate is handled on Twitter. So examining which news brands MPs follow is indicative of their revealed preferences for providers of real-time news, gossip and analysis. In other words, which titles have the most impact amongst MPs online?
Here’s what we discovered:
- @GuidoFawkes: 354
- @ConHome: 324
- @LabourList: 215
- @Spectator: 245
- @NewStatesman: 222
- @politico: 86
- @politicoeurope: 59
Advertisers know that they need to choose where to spend their budgets wisely, particularly during lean economic times. Advertising to the right audiences in the right context is crucial for effective work.
In the niche market of politics, it is important to choose media and advertising partners according to their audience profiles. Are you trying to reach fellow public affairs professionals, lobbyists and journalists? Or are you hoping to reach, inform and persuade real policy makers and law makers?
The MessageSpace sales team are available for no-obligation consultations. If you have a product, a campaign, or a message that needs to be seen by real MPs, give us a call today on 0207 608 1140, or email firstname.lastname@example.org.