Case Study: Lloyds Banking Group

The Brief
COVID-19 had a huge impact on the lives of everyone in Britain. Lloyds Banking Group (LBG) wanted to communicate the huge levels of investment they are putting into the UK economy to help the recovery. From personal loans and mortgages to business grants and schemes alongside renewed investment in Net Zero, the ‘Helping Britain Recover’ campaign is LBG’s strategy for 2022 and beyond. It was crucial that leading politicians, journalists and influencers knew about and engaged with this work to position LBG as thought leaders in the field.

“Fresh from the great work you did on the Lloyds Banking Group account when we were with Mediacom, we recommended you again now we are with Zenith. It’s great to be working with MessageSpace again..”

Lloyds Banking Group

The Solution
In 2021/22, MessageSpace worked with LBG and their agencies to design, plan and activate a wide ranging digital campaign with key political websites and blogs at its heart. Reaching MPs, the media and political stakeholders on their favourite news outlets has provided a neat and cost effective solution as part of a nationwide mass media campaign. LBG are able to use specialist contextual targeting overlaid with MessageSpace first-party data to be assured that their messaging is being seen and engaged with by stakeholders in government.

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