Case Study: Entain Group

The Brief

Spring 2022 sees the expected publication of the long-awaited gambling review by the UK government. As one of Britain’s largest gaming firms it is vital that key decision makers in Westminster are aware of Entain’s position on key policy matters related to the review before making any decisions that could negatively impact the industry in the UK.

The Players’ Panel

The Solution

In Q1 2022 MessageSpace delivered an umissable campaign over three days, featuring display advertising, native viedo and email sponsorship across MPs favourite blog sites including Guido Fawkes, The Spectator, ConservativeHome and LabourList.

Over 900,000 daily impressions were delivered, driving click rates in excess of 0.7% from key political stakeholders including ministers and special advisers. Key research conducted by Entain into real player’s attitudes to betting and gaming was placed front and centre of the political news cycle, ensuring the issue was unmissable during and after the campaign.

To find out more about our client work and to discuss how we can help your business engage with political stakeholders too, call us today on:

0207 608 1140 ☎ or email at